
The project's goal
Starting from the idea and the research done for the Kinora project under the 2055 speculative lens, create a real app that connects neighbours and activates the local community. Test the app with stakeholders, iterate, and experiment building it using AI and shipping it.
Challenges & Solutions
Challenge
Challenge
Challenge
User Research

Additional Documents



App Building Workflow

App User Journey




Knoop - knots as ties between people in the community, knot character
Cozy neighbourhood- soft gradients, illustrated icons, clear app icon
Tulip mascot - concept of tiers, growing characters that show progression, ties with The Netherlands
Feedback
I received feedback from stakeholders that the app felt too digital, which made it not seem that trustworthy. Also, it became apparent that I didn't meet my goal of making illustration a big part of the app. My illustration use was minimal and didn't add value to the user experience.
Final Branding
The concept for the visual identity of the app is 'Aura'.
I turned this concept into characters, that are connected to 3 different tiers, that show growth based on participation in the community.
The users can earn 'aura points', rewards for meaningful activities, such as joining initiatives like volunteering, food drive etc. or by doing favors for neighbours in need.

Supporting Illustrations
Illustrations used throughout the app






I decided to use this idea in my project, which is what led to the final branding identity of the app.

Trying out base44
Building with Lovable












